Michelin is one of the world’s top tire brands. Its tires are designed for maximum safety and performance while reducing environmental impact.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for airplanes, automobiles, bicycles, earthmovers, farm equipment and heavy-duty trucks. It also publishes travel guides, maps and road atlases.
Founded in 1880
Michelin tires are an essential part of your driving experience. They enhance safety, provide a comfortable ride, boost fuel efficiency, increase grip and control, and keep you on the road longer.
In 1880, the Michelin brothers Andre and Edouard returned to their hometown of Clermont-Ferrand with the goal of rescuing their family company. It had been founded by their grandfather and was on the verge of bankruptcy.
They knew that they needed to diversify their business and decided to focus on rubber products, including tyres. The brothers were inspired by the pneumatic bicycle tire invented in 1888 by 2005 AHF Inductee John Dunlop.
They soon began to manufacture detachable pneumatic tires, which allowed a person to quickly replace a flat tire and avoid long repair times. Michelin patented the technology and became one of the world’s leading tire manufacturers. Today, they are also heavily involved in motorsports. These racing events provide Michelin with a highly controlled environment to test their innovations.
Dedicated to the improvement of sustainable mobility
Michelin tires are designed to make it easier and safer to get around, while also improving the environmental performance of vehicles. The company provides solutions for every type of vehicle, including cars, light and heavy trucks, motorcycles, airplanes, bicycles, earthmovers and agricultural equipment.
With a goal of using 100 percent sustainable materials in all its products by 2050, Michelin is taking significant steps to achieve this milestone. At the Movin’On Summit 2021, it presented a racing tire composed of 46 percent sustainable materials, an impressive first step in the journey toward its ambitious vision.
The tire uses a high percentage of recycled carbon black from end-of-life tires to replace virgin rubber, and other bio-sourced or recycled sustainable materials. This approach enables Michelin to increase its natural rubber content and reduce the use of petroleum-derived raw materials while reducing CO2 emissions.
Michelin also uses retreading, a process that extends the life of tyres, to lower costs for truck fleets and shipping companies. The regrooved MICHELIN REMIX, for example, can extend the mileage performance of a truck tire by 150 percent.
Michelin is the world’s leading tire company
Michelin tires have helped to advance the movement of people and goods for over 120 years. The company has factories around the world.
Michelin manufactures and markets a wide range of tires, including all-season, all-weather, winter, mud terrain, and high performance tires. Its products are used in a variety of vehicles and applications, from passenger cars to heavy-duty trucks and trailers.
Founded in 1889 by brothers Andre and Edouard Michelin, the company is named after them and is based in Clermont- Ferrand, France.
As one of the largest tire manufacturers, Michelin is a global leader with 69 production facilities located across 18 countries.
The company’s global footprint means it can provide tires for virtually every vehicle. In addition to automobiles, it also produces tires for light and medium trucks, off-road vehicles, airplanes, motorcycles, and buses.
Michelin’s mission
Michelin tires are designed to deliver the performance and durability required for safe, efficient driving. This is a mission that Michelin has embraced for more than a century and continues to do so today.
The company has a strong brand reputation and extensive research and development capabilities that help it develop innovative products to satisfy customer demands. The company also has a commitment to sustainability that allows it to develop products that are more environmentally friendly and cost-effective.
In order to stay competitive, Michelin must continually innovate its offerings and adapt to the changing market landscape. This is done by leveraging its strengths and addressing weaknesses such as dependence on the automotive industry and regional economic fluctuations.
In addition to manufacturing and selling tires, Michelin also provides tire-related services such as retreading and fleet solutions. This diversifies its revenue streams and helps the company maintain a healthy profit margin. Additionally, it invests in employee training and digital initiatives to enhance its value proposition and improve its market position.